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Describe your product, e.g. Red wine, Cabernet Sauvignon, etc.
Think in terms of who will love you. Consider their tribe, interests, passions, enthusiasms, behaviours, tastes, location, age ranges.
What is it about your wine that will make their life better?
Describe the benefit your product offers to the consumer.
Think about where and when it will be consumed and what it delivers. You may include your brand, product name, range, vineyard, varietal, and vintage.
Examples: • Our Blaye Cotes de Bordeaux is a smooth, easy-going wine you can enjoy now. • Our DB Chardonnay is elegant, crisp, and perfect for relaxing with friends. • Our Single Vineyard Cabernet Sauvignon has great ageability, structure, and is a future classic.
Just say why you are special or unique. Or try unike…., or like…
───────── Storytelling Evaluation ────────
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